West FifthWest FifthCreative agency
About

Story and technology, under one roof.

West Fifth is a creative and marketing agency founded by Julian Daniel and Yarden. We build brands people fall for, and the technology that lets them grow.

Our vision

The world changed. Brands have to change with it.

Ten years ago, a good product and a decent website were enough. Today attention is the scarcest thing there is. Every brand competes with every creator, every feed and every notification, and people decide in under a second whether you are worth their time.

At the same time, technology is moving faster than most businesses can follow. AI now writes, designs, answers customers and runs operations. The companies that use it move faster and spend less. The ones that don't fall behind without noticing.

Winning in this new world takes both: a story told so well that people feel it, and the technology to deliver it at scale. Most businesses are offered one or the other. Creative studios make it beautiful but can't build the systems. Tech teams build the systems but can't make anyone care.

We built West Fifth to do both. Brand, content and creative direction on one side; AI, automation and growth systems on the other, designed together from the first day. That is how a small team now competes with a big one, and how a good brand becomes the one everybody talks about.

Tell the story better than anyone. Run it on technology that scales.
Two halves, one team

Story

Brand, positioning, content, social media and creative direction. Everything that makes people stop, feel something and remember you.

Technology

Websites, paid media, data, AI agents and automation. Everything that turns attention into customers and lets the business grow without growing the cost.

The founders

Two founders. One studio.

One builds the systems, one tells the story. Here are our profiles, straight from LinkedIn.

Julian and Yarden at the Deauville American Film Festival
Julian and Yarden at the Deauville American Film Festival
Julian Daniel Ichard

Julian Daniel Ichard

Co-founder & CMO at West Fifth · Co-founder & CPO at Keeng

Tel Aviv · Paris · 3,400+ followers · 500+ connections

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About

Julian started in graphic design and paid ads in Bordeaux, ran growth marketing at Puls Agency, then built and marketed his own startup, HopJob, in Australia. Before co-founding West Fifth he led marketing and communications for McCosker Contracting, a civil construction company in Queensland.

Today he runs the technology side of the studio: paid acquisition, websites, data, and the AI agents and automations that let a small team work like a big one. Curious, fast and hands-on, he builds the systems that turn attention into customers.

Experience

  1. Co-founder & CMO

    West Fifth

    Feb 2025 – Present · Paris · Tel Aviv

  2. Co-founder & CPO

    Keeng

    Apr 2026 – Present · Tel Aviv

  3. Chief Marketing Officer

    Romano Olives

    Jan 2025 – Present

  4. Marketing & Communications Coordinator

    McCosker Contracting

    2024 – 2025 · Queensland, Australia

  5. Growth Marketing Manager

    Puls Agency

    2020 – 2022 · Bordeaux, France

Education

ECV – École de création visuelle

Activity

Julian reposted this

Yarden Natsia

Co-founder @keeng | turning brands into media companies with AI

4w

A few moments from the premieres and screenings of Here I’m Alive and Mother Mary at the Deauville American Film Festival 🎬 The best creative work doesn’t just entertain us, it disrupts, stays with us, and makes us see and feel something completely differently.

👍 ❤️ Elad Sofer and 11 others

See more on LinkedIn →
Yarden Natsia

Yarden Natsia

Co-founder & Creative Director at West Fifth · Co-founder @keeng

New York · Tel Aviv · 3,700+ followers · 500+ connections

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About

Yarden has led the story side of West Fifth as creative director since 2023. She founded Yardè, a Mediterranean skincare line, while studying political science and philosophy at Columbia, and co-founded Romano Olives.

She began her career working with media companies, helping stories find their place in the world. Today she shapes how every client looks, sounds and feels, from the first name on the page to the last frame of a reel.

Experience

  1. Co-founder & Creative Director

    West Fifth

    Jan 2023 – Present · Tel Aviv

  2. Co-founder

    Keeng

    May 2026 – Present

    An autonomous media team trained on your brand

  3. Co-founder

    Romano Olives

    Mar 2024 – Present · New York

  4. Founder

    Yardè Skincare

    Feb 2020 – Present · New York

    Started at Columbia: Mediterranean skincare built on her grandfather’s olive oil

  5. Financial Section Head, North America Attachés

    Israeli Ministry of Defense

    2016 – 2019 · New York

Education

Columbia University in the City of New York

Political Science & Philosophy, 2021

Activity

Yarden reposted this

keeng

An autonomous media team trained on your brand

16h

Rhode made $27M in one day with a fashion house’s playbook. At Paris Fashion Week, Rhode turned a Saint-Germain bistro into Café Rhode for five days. The products were on the menu. None were for sale. The lesson for any brand: sell the moment, not the product.

See more on LinkedIn →

Plus the photographers, editors, designers and developers we bring in for each project.

How we think

Four principles.

We make you understood.

Positioning and story first, so people get who you are in seconds.

Story and systems, together.

The brand, the content and the technology behind it, built by one team.

Built to sell online.

Websites, e-commerce, social media and AI agents, set up to convert.

We move fast.

A small senior team, decisions in days, not months. You talk to the people doing the work.

Let's make it happen.

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