We build the business. You stay the founder.
We build the engine of your business and back the person building it. As a partner, a service, or for a stake.
You get a blueprint back: what we would build, how, and in which mode.
- DUOO
Work we can point to.
On the limited series One Day in October: 10M+ organic views in under two months, one reel at 6.4M, 8,000 followers from zero.
Raised 38M USD with Norwest and IBM.
Raised 50M USD in ten months.
In 30 days we went from zero infrastructure to a full CRM, content pipeline, and paid media system.
We build the whole business.
The model, the brand, the systems, the market, and the founder at the center of it. We build every layer, and we stay in the room while it works.
Five layers. One business.
How the business makes money. The offer, the pricing, the segments, the cashflow.
The person building it. Your role, your focus, the calls only you can make.
The identity, the positioning, the offer, the experience.
The backbone that runs without you. Quotes, contracts, delivery, follow-up.
How it reaches people and turns them into customers. Site, content, paid, distribution.
One engine. Three ways in.
We run it as your team. Embedded, month to month.
Our build engine, delivered under your name.
We embed as your operating partner and take a stake. We build it like our own.
You stay the founder. We stay behind the scenes.
We build it, we run it, we keep it sharp. But it is your name on the door and your face out front. We work quietly in the background, and we let you take the credit. What happens behind the build stays between us.
We own the way we build.
A system we have refined across every business we have built, sharpened with AI so one studio carries all of it. We deploy it into your business and it moves fast.
Foundations live in 72 hoursThe work speaks.
Become a founder's partner.
An ongoing partnership. We build with you, hand you the tools and the autonomy over time, and stay in the room.
Some businesses we take a stake in. Some we license to. We find the fit.
Founders, backing founders.
West Fifth is Julian and Yarden. We have built brands, products and growth engines of our own. We bring that to the businesses we partner with.